Privacy and Cookie Policies

This is our CURRENT policy and was Last Revised on the 19/03/2018. For further information on our policies please Contact Us.


OptiMale Ltd, registered in England and Wales with company number 10878576, (OptiMale, we, us), respects the privacy of every person and is committed to protecting all of your personal data, including sensitive personal health information (Personal Data).

This policy (together with our Terms and Conditions of Use as set out here and as updated frequently (Terms and Conditions) applies to your use of:

together, the Platform, and any of the services accessible via the Platform (Services).

For the purpose of the Data Protection Act 1998, the data controller is OptiMale Ltd of 12 Aston House, Wandsworth Road, London, SW8 4ER. Our Data Protection Officer can be contacted by email at [email protected] 

The policy will serve as a summary of your privacy rights. The law (currently the Data Protection Act 1998 and, from 25 May 2018, the General Data Protection Regulation (“GDPR”) requires that your Personal Data be kept private unless there is a legal obligation or requirement for disclosure by us to authorised parties, in which case we will make such disclosure(s) as legally obliged. We must give you this notice about our privacy practices and follow the terms of this policy while it is in effect. Your use of the Platform and the Services indicates your acceptance of the terms of this policy.


OptiMale is a website via which individuals in the EU (Customer, Customers, you, your, yourself) may contact participating doctors registered with the UK General Medical Council:, (the GMC) (known as Practitioners), and may purchase the Services that we provide including blood tests and consultations.


It’s lawful for us to process personal information about you.

  • We process personal information about you because we have a contract with you to make available the Service. We need that personal information to carry out our obligations under that contract.
  • We process sensitive personal information (relating to your health and medical records), in accordance with this Privacy Policy, only where you have given us explicit consent to do so at the time that you register to use the Service.
  • We also use some personal information about you to contact you about our other services. We ask for your consent to this when you first register to use the Service.


In order to complete a questionnaire, order a blood test or report a problem with the Website or use the Services, you may be asked to provide personal details such as your name, address, date of birth, age, e-mail address and phone number, the Device’s phone number, username, password and other registration information, financial and credit card information, personal description and/or photograph for identification purposes.

The first time you log in to the Client Space you will be asked to create an online account (Account). To create an Account, you must provide Personal Data that will be shared with Practitioners and members of the OptiMale team (from time to time, as required) who have been appropriately checked (including DBS checked) to ensure they meet the requirements to access such information (in accordance with UK law). After you create your Account you can use the same details to log in to the Client Space and use the Services.

OptiMale creates a record of the consultations, care/advice and Services you receive via the Website and Client Space. Some examples of the information collected or created through this process are electronic medical records that may be uploaded by you or created as a result of your use of the Services.

When you use OptiMale to consult with Practitioners we will collect debit and/or credit card information, which is maintained by our billing processing partner in a secure vault (compliant with the payment card industry security standard) for use when you decide to utilise any Services.


Each time you use the Website we may automatically collect the following information:

  • technical information, including the type of device (mobile or tablet) you are using, the temporary or persistent unique device identifiers (UDIDs) placed by us or our service providers, the unique identifier assigned by OptiMale to your Device, the I.P. address of your Device, your mobile operating system, the type of mobile internet browsers you use and data about the way you use our Website or Client Space (Device Information);
  • information about your visit, including the full uniform resource locators (URL) clickstream to, through and from the Website (including date and time); Services you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks and mouse-overs), consultation length(s), recurrence of visits and other interaction information, methods used to browse away from the page and any phone number used to call our customer service number (Website Information);
  • when you install or uninstall a Service containing a unique application number or when such a Service searches for automatic updates, that number and information about your installation, for example, the type of operating system, may be sent to us (Unique Application Numbers);
  • information stored on your Device, including contact information, login information, photos, videos or other digital content and check ins (Content Information);
  • details of your use of the Website including, but not limited to, traffic data, weblogs and other communication data, whether this is required for our own billing purposes or otherwise, and the resources that you access (Log Information); and
  • if you contact us, we may keep a record of that correspondence.

Personal Information Promise

OptiMale are signatories of the Personal Information Promise (PIP), which is a voluntary scheme run by the Information Commissioner’s Office (ICO). The Personal Information Promise aims to:

“demonstrate (the) organisation’s senior level commitment to data protection. The aims of the initiative are to improve compliance with the Act and strengthen public trust and confidence in those who are entrusted with their personal information.”

You can view OptiMale’s registration on the list of PIP signatories on the ICO website here –

You can also view and download a copy of OptiMale’s signed Personal Information Promise document.

Third Party Information

We are working closely with third parties (including, for example, private UK GMC doctors, local NHS practices and community services, business partners, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies) and may receive information about you from them.

We may associate any category of information with any other category of information and will treat the combined information as Personal Data in accordance with this policy for as long as it is combined.



We need the personal information we collect in order to provide you with the Services and to send you essential information about the Services (where you ask us to send you such information) and to help us with the operation of the Website and Service. Here are some typical examples:

  • to carry out our obligations arising from any contracts entered into between you and us and to provide you with the information and Services that you request from us;
  • to notify you about changes to the Website, Client Space and/or Services;
  • to ensure that content from the Website/Client Space is presented in the most effective manner for you and your computer or Device;
  • to undertake planning, Service evolution, new product development, Service delivery, marketing, internal and external performance indicators and a range of other business intelligence functions;
  • to administer our site and for internal operations, including troubleshooting, data analysis, testing, research, statistical and survey purposes;
  • to allow you to participate in interactive features of the Services;
  • to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you;
  • to make suggestions and recommendations to you and other users of the Website/Client Space about goods or services that may interest you or them; and
  • to respond to any queries you raise with us and to provide customer support.

In addition to the above, your email address, mobile telephone number and other contact information that you provide via your Account may also be used by OptiMale to enable your use of the Services. OptiMale will use your email address and mobile number as the joint primary means to reset your username and password.

You have the right to ask us to restrict processing of your personal data and a right to object to our processing of your personal data in this way, but if you do either of these, it may impact on your use of the Services and/or we may not be able to provide you with information about the Services that you have requested us to provide to you.



We may also use personal information about you for non-essential uses. This usage of your information is on an opt-in basis. If you have opted in, you can choose to opt out at any time by contacting us as we set out at the start of this Privacy Policy.

For example, we may send you email feedback forms to complete about us or any aspect of the website and/or the Services.  We may also use it to provide you, or permit selected third parties to provide you, with information about goods or services we feel may interest you. If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous transaction. If you are a new customer, and where we permit selected third parties to use your data, we (or they) will contact you by electronic means only if you have consented to this. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please Contact Us.


Personal information:

We never commercially exploit or distribute to any third party any information which is personal information. We may pass personal information to people who process data for us in accordance with this Privacy Policy, for example, companies which provide data storage, data analytics, advertising, IT support and other services. We have contracts with these people and we vet them to ensure they are contractually bound to do what we say they can do with this information.

For example, we may disclose your personal information to the following third party data processors:

  • We may disclose or otherwise make available Personal Data about you to service providers that assist the function of the Website/Client Space. These service providers may collect device-specific data, such as a UDID, when you use our Website/Client Space. This data will not be associated in any way with your Account or any Personal Data that identifies who you are; we use this UDID to improve our Website and Services.
  • Your email address and mobile number may be shared with third parties working with OptiMale in the delivery and development of the Services and the Website/Client Space, to track usage, and these details may be used to advertise new OptiMale services to you from time to time.
  • You should also know that we work with third party analytics companies to discover how we can improve, update and change the Website and Client Space. Such third parties may therefore gain access to your Personal Data (but not any medical records). If you do not consent to such use of Personal Data, please do not use the Website or Client Space.

In addition to the above, we may share your personal data with the following third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective buyer or seller.
  • If OptiMale or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose or share your personal data in order to comply with any legal or regulatory obligation or request.
  • In order to:
    • enforce or apply the Terms and Conditions or to investigate potential breaches; or
    • protect the rights, property or safety of OptiMale, our customers or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


In order to participate in the Services, you will need to provide health information about yourself to OptiMale and the Practitioner(s) such as: your NHS or other medical records; measurements, such as weight, blood pressure or glucose levels; test results; health history, family history and other health information, such as medication information. This is classed as sensitive personal data under the Data Protection Act 1998.

Information that Practitioners on the Website or Client Space record in your online notes (your Electronic Medical Records or EMRs) will include relevant and pertinent information that you have discussed with Practitioners on the Client Space. Such EMRs may also include Practitioners’ comments, diagnoses and commentary as well as factual information, medical advice and the symptoms that you have presented with in a session. We will also collect and process demographic information about you (where available) such as your age, location, gender and income.  To protect your EMRs we print hard copies and place these in a secure vault environment at regular intervals throughout the year.


Use and Disclosure of Sensitive Personal Data

OptiMale may gather sensitive personal data, as described above, to share with Practitioners for the purposes of diagnosis, treatment and health care operations. OptiMale may also use aggregated, anonymised data sets of unidentifiable, non-personal information for: (i) statistical analysis, improvement of the Services and customisation of UX-design and content layout or creation; or (ii) sharing with government agencies or regulators that oversee and monitor health care providers in both the public and private sectors.

Further, OptiMale is permitted to use and disclose your sensitive personal data for purposes of: (a) treatment; and (b) to enable medical service provision, as follows:


OptiMale may use or disclose your personal health information to facilitate treatment or the provision of medical services by a Practitioner. OptiMale may share your sensitive personal data with doctors, technicians or OptiMale employees, as required to fulfil its contractual obligations to you.  For example, departments may share your personal health information to plan your care. This may include prescriptions, lab work, other digitised / digital health information that you make available to us about you from time to time. OptiMale will make all reasonable endeavours to procure that such persons securely store, transmit or destroy such data and comply in all respects with applicable data protection law from time to time.

OptiMale may share your sensitive personal data with people not at OptiMale including, but not limited to, referring practitioners, specialists, GP practices, hospitals, pharmacists, pharmacies and other healthcare providers who are treating you.   

Enabling Medical Service Provision:

OptiMale may use and disclose your personal health information to help us in the operating and improvement of the Website/Client Space. For example, OptiMale may use sensitive personal data to review the treatment and provision of Services by certain Practitioners. OptiMale may also use sensitive personal data to measure the performance of its own staff and may share sensitive personal data with third parties who OptiMale engages to provide various Services on the Client Space or to OptiMale itself, such as Practitioners and other healthcare workers, research agencies, clerical services providers, marketing agencies and data processing houses. If any such third party requires access to your sensitive personal data in order to perform the agreed services, OptiMale will make all reasonable endeavours to procure that such third party complies with: (i) the terms of this policy; and (ii) applicable data protection law from time to time as well as seeking informed consent from you.   

Video Recordings for Training and Special Incidents

OptiMale does not routinely record any of the video/telephone interactions and would only do so to meet a serious training need, a review or other special incident and would never record any patient or doctor’s visual/video/audio interaction unless it was in the strictest conformity with the guidance and guidelines on Visual and Audio Recordings as published by the GMC, a version of which is available at:

To Prevent Incidents and Protect You:

OptiMale may use and disclose your Personal Data to the extent required to prevent a serious threat to your health and safety or that of others (including but not limited to instances of child abuse or neglect). In such circumstances OptiMale will only disclose your Personal Data to public bodies or officials who can help prevent the identified or possible threat (as permitted by s.31 Data Protection Act 1998).

To Prevent Public Health Risks:

OptiMale may share your Personal Data for public health activities, as required by departments or parties duly authorised by the UK Government. For example, we may share your Personal Data:

  • to report reactions to medicines or problems with products;
  • if a Practitioner believes that you may have been exposed to, or may be at risk of spreading, certain specified serious diseases or conditions.

Legal Disputes and Cases:

If you are involved in a legal dispute, OptiMale may share your Personal Data in response to a court order, legal demand or other lawful process.

The Police

OptiMale may share sensitive personal data if asked to do so by the police in certain limited circumstances, including reporting of certain types of wounds.

National Security

OptiMale may share, if required, your Personal Data with UK Government officials for national security reasons (as permitted by s.28 Data Protection Act 1998).


A cookie is a small text file that may be placed on your computer or Device when you visit the Website/Client Space. When you next visit the Website/Client Space the cookie allows us to distinguish you from other users. There are two categories of cookies: (a) ‘persistent cookies’ that remain on your computer or Device until deleted manually or automatically; and (b) ‘session cookies’ which remain on your computer or Device until you close your browser, when they are automatically deleted.

The cookies OptiMale uses:

  • Essential cookies are required for the operation of the Website and without them the Website can’t operate properly.
  • Performance cookies allow us to see and count the number of visitors to the Website and what they do during their visit. We use the information from these cookies to improve the Website’s performance. The data from these cookies doesn’t allow us to identify you.
  • Experience cookies allow the Website to remember your choices, which means we can personalise your experience of the Website. Data collection by experience cookies is used by our analytics systems (including third party systems) to monitor and enhance the Website’s user-friendliness.
  • Marketing cookies track and record your visits to the Website, including but not limited to the actual pages you visit and the links you have clicked or followed. We use this data to make the content of the Website more relevant to/for you based on what we know about you. We do share information about your activity on the Website that is stored by these cookies with our agents, agencies and other third party ad networks and this information can be used to advertise products to you on other sites. Any data we share is anonymous and cannot be used to identify you.

Please note that third parties (including, for example, advertising networks and providers of external services like web traffic analysis services) may also use cookies, over which we have no control. These cookies are likely to be analytical/performance cookies or targeting cookies.

You can REFUSE cookies, by activating settings of your chosen browser(s). If you alter your browser settings to refuse cookies your access to the Website/Client Space may be restricted.


The importance of security for all your Personal Data including, but not limited to, sensitive personal data is of great concern to us. At OptiMale, we have gone to great lengths to manage the security and integrity of the Website and to ensure that we use best–in-class services when providing secure transmission of information from your computer or Device.

Personal Data collected via the Website/Client Space is stored in secure environments that are not available or accessible to the public; only those duly authorised people, officers, employees or agents of OptiMale who need access to your information in order to do their jobs are allowed access. Anyone who violates our privacy or security policies is subject to disciplinary action, including possible termination of their contract with OptiMale and civil and/or criminal prosecution.

OptiMale uses the latest technologies to ensure utmost security, including utilising several layers of firewall security and encryption of personal data to ensure the highest level of security.

OptiMale is the sole owner of any data collected via the Website.

Data Storage

The data that we collect from you may be shared with our third party processors (who provide analytics, payment processing, information and/or other support services), some of which may be located and/or store data in the USA. These services are all provided by organisations which are compliant with the EU-US Privacy Shield, which means that there are appropriate safeguards in place in order to protect your personal data.  By submitting your personal data, you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

We may collect and store personal data on your Device using application data caches and browser web storage (including HTML 5) and other technology.

Certain features of the Website link to social networking. Ensure when using these features that you do not submit any Personal Data that you do not want to be seen, collected or used by third parties.

Security when using the Website/Client Space:

When using the Website/Client Space, all your Personal Data, including but not limited to your debit or credit card number(s), are transmitted through the internet using Secure Socket Layers (SSL) technology. SSL technology causes your browser to encrypt your entered information before transmitting it to our secure server. SSL technology, an industry standard, is designed to prevent a third party from capturing and viewing your Personal Data. OptiMale also takes the following measures to protect your Personal Data online:

Two-Step Process:

You are required to go through a two-step verification process to create and restore your Account. Online access to your Account is protected with a password that you create. We strongly recommend that you do not disclose your password to anyone. OptiMale will never ask you for your password in any unsolicited communication (including unsolicited correspondence such as letters, phone calls, email or text messages). You will only ever be able to reset your password using a two-step process.


Since any information you provide to us on the Website will be transmitted using a secure connection, if your web browser cannot support the required level of security you will not be able to use the Website properly. The most recent versions of Google Chrome, Safari and Firefox can support a secure connection and can be downloaded for free from their respective websites. Should you choose to download and/or install any such package such actions are at your own risk.

No data transmission over the internet can be guaranteed to be 100% secure. While we strive to protect your Personal Data from unauthorised access, use or disclosure, OptiMale cannot ensure or warrant the security of any information you transmit to us via the Website/Client Space.  Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


You have the following legal rights in respect of your personal information:

  • A right to request from us access to your personal data;
  • A right to request rectification of your personal data;
  • A right to request erasure of your personal data;
  • A right to ask us to restrict processing of your personal data and a right to object to our processing of your personal data (but if you do either of these, it may impact on your use of the Services and/or Website and/or Client Space and/or we may not be able to provide you with information about the Service that you have requested us to provide to you);
  • A right to ask us for a copy of any personal data you have provided about yourself and to have a copy of it from us; and
  • A right to lodge a complaint about how we treat your personal data with the Information Commissioner’s Office.
  • If you wish to discuss or make a request in respect of any of the above rights, please refer to the relevant sections below or Contact Us.


Accessing Your Personal Information:

We believe that patients should have access to their medical information without charge where possible, to enable patients to take a more active role in their own health future. You can access your EMRs on OptiMale any time by contacting us via the Contact Us page.

For access to other Personal Data please see “Accessing Information Held By Us” below.

Right to Amend:

We do not allow ANYONE to AMEND EMRs created or held by OptiMale. We only ever allow authorised contributors (that is, Practitioners and the Customer) to ‘add to’ records, making an update to the information without deletion of the original record. We believe this approach is for everyone’s benefit and best ensures the integrity of the information we hold. If you would like to update your medical information or EMRs please Contact Us.

OptiMale may, in circumstances such as these, deny your request to update your record (this is a non-exhaustive list):

  • Your request has not been submitted in writing and does not include a valid reason.
  • OptiMale did not create the record or original information, in which case you should contact the creator, author or originator of the records. (In the case the creator, author or originator of the record is no longer in legal operation or accessible we may be able to assist you: please clarify this in your request.)
  • OptiMale does not hold the record and/or that information may not be updated at your request but requires another party’s authorisation.


Patient personal data gathered during the consultation process will be retained for 30 years. Personal data about registered users who have not used our consultation services will be deleted after 5 years of inactivity on the Client Space and Website.

If you agree to be added to our mailing list, we will keep your personal information for that purpose unless and until you tell us that you want to unsubscribe or be removed from the list.  If you advise that you do not want to be added to our mailing list or you ask to be removed, we will delete your personal data (aside from keeping a record that you have asked us not to send you marketing information).


Other Links

The Webite may contain links to let you to visit other websites or mobile applications easily. If you click on a link to a third party site or app, you will leave the Website and go to the site or app you selected. Because OptiMale cannot control the activities of third parties, we cannot accept responsibility for the content of any such sites or apps or for any use of your Personal Data by such third parties and we cannot guarantee that they will adhere to the same privacy practices as OptiMale. If you visit a third party website that is linked to our site, you should read that site’s privacy policy before providing any personal information.

Notices, Amendments and Updates:

OptiMale may revise this policy to reflect any changes in its privacy practices. We reserve the right to make any revised policy effective for Personal Data we already have about you as well as any information we receive in the future. We will post a copy of the updated policy on our Website prior to any change becoming effective. The effective date of this policy is displayed directly under the title of the document. If we make any material changes we will notify you by means of a notice on the Website prior to the change becoming effective.

Social Media Sharing:

Our Website includes some social media features, such as the Facebook button, and widgets, such as the ‘Share This’ button. These features may collect your IP address, which page you are visiting on our Website and may set a cookie to enable the feature to function properly. Social media features and widgets are either hosted by a third party or hosted directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing it.

Accessing Information Held By Us:

If you would like a copy of all of the Personal Data, we hold about you please Contact Us. We do charge for providing information because we have to gather, collate and process this data to make it available to you in its entirety: a fee of £10 must be paid prior to releasing data and details of how this should be paid will be provided in our response to your request. The Data Protection Act allows us up to 40 days (from the date instructions and payment have been received – please note payments must clear first) to retrieve, process and provide the information requested.


If you have any complaints, please Contact Us.


By using the Website and/or the Services you acknowledge your acceptance of our privacy policy, as updated from time to time. If you do not agree with this policy you should not use the Website or the Services. It is recommended that you read this privacy policy each time you consider or choose to use the Website or the Services to ensure that you have not missed any changes to this Privacy Policy.

Your continued use of the Website following any changes to the privacy policy (which will be notified to you as described above) signifies your acceptance of those changes.